Southwest PURE Water

Here at Southwest PURE Water we are locally owned and operated proud to carry the best products at the absolute guaranteed lowest price guaranteed!  We have superior knowledge of the hard, mineral-laden water that the El Paso municipal water systems provide into our homes and businesses makes our company a perfect match for all your PURE soft water needs.  We can provide you with solutions to fix your well or municipal water problems for residential or commercial properties with our Puronics water treatment and filtration systems. Our team has been thoroughly trained on every system and will be able to help you decide which one will provide you with crystal clear drinking water for many years to come.

We are an authorized dealer for Puronics Products which are 100% USA Made in California with the best warranty in the business with a Limited Lifetime Warranty and a Two Million Gallon Guarantee which means that for a family of four you will NOT have to change the media in the soft water tank for 20 years! That is the best in the industry! Our Chlorostatic® water softeners are tested and certified by the WQA to NSF/ANSI 42 for chlorine reduction. They are also certified to NSF/ANSI 44 for reduction of hardness, barium, radium 226/228 and strontium, and NSF/ANSI 372 for “lead-free” compliance.

We are also strong believers of Service after the Sale and that is why we also provide you with two free yearly checks.  For the first two years we will sanitize your brine tank and check your water softener and calibrate it to ensure that it is operating effectively and efficiently as it was designed too.

We also install your entire system from our Master Plumber as we do not use ‘installers’.  We also provide you with a year’s supply of salt pellets so that you won’t have to worry about a thing for an entire year.

We provide you with Five Years of Free PURE & Gentle Soap so that you may further enjoy your PURE conditioned water.

You will receive Hand Wash, Body Wash, Hair Shampoo, Liquid Laundry Soap, Dish Soap, Automatic Dishwasher Soap, Deodorizer Cleaner, All-Purpose Cleaner and Glycerin and Oatmeal Bar Soaps.

You choose your own custom fragrance from:

Lavender, Cucumber Melon, Fresh Cotton, Eucalyptus, Sandalwood, Amaretto, Creamy Vailla, Jasmine, Apple, Strawberry, Herbal Notes, Coconut Verbena, Fresh Citrus, Freesia, Orange Peel and Coconut Palm.

As we stated before we pride ourselves on ensuring that we are helping families with their PURE soft water needs so we have an Apples to Apples Guarantee which means that if you find a lower price quote for a comparable proprietary system we will beat that quote by 10%.

Call and join the Southwest PURE Water family today! (915) 440-PURE.

You’ll be glad you did!


Puronics® whole-house Chlorostatic® water softener systems with Chloroshield™ Clearess® filter media, are specifically designed to reduce the levels chloramine, chlorine and hardness typically found in municipal water supplies while eliminating the need for filter changes. Chloramine is a common municipal water disinfectant, but it is corrosive to lead and copper water lines and could have side effects for people and fish. Our Chlorostatic® water softener systems also utilize the advanced technology of the iGen®… the valve so smart it does the thinking for you to optimize water quality and operating efficiency.


Chloramine is a combination of ammonia and chlorine that is commonly used to disinfect municipal water supplies. It can be very corrosive to lead water lines and copper piping. Chloramine could also have side effects for people and fish.


A water softener collects hardness minerals within its conditioning tank and from time to time flushes them away to drain. Ion exchangers are often used for water softening. When an ion exchanger is applied for water softening, it will replace the calcium and magnesium ions in the water with other ions such as sodium or potassium.


Clearly refreshing® water

  • Reduces chloramine
  • Eliminates objectionable tastes & odors
  • Water-using appliances last longer
  • Dishes are cleaner
  • Skin and hair are soft and silky
  • Food & beverages taste better
  • Save time on house cleaning
  • Save money on soap, detergents and grooming products

Soft and silky skin and hair

Food tastes better

Dishes are cleaner

Better tasting beverages